Creating better videos for social media marketing
With the continued rising of video in social media marketing, audience engagement has been more competitive. Marketers are grappling with attention scarcity. The big question is how well does your video keep an audience?
This workshop aims to equip marketers with filmmaking knowledge and skills, which they can adopt in social media marketing.
WHO SHOULD ATTEND?
Marketing professionals involved in planning, directing and executing social media marketing campaigns.
Community engagement professionals
6.30pm : Registration open
7.00pm : Crafting the content
- Target audience understanding
- Audience engagement plan
- Engagement plan
7.30pm : Technical Know-How
- Story framing
- Art of lighting
- Creative editing
- Sound design
8.00pm : Break
8.30pm : Hands-on professional filming
8.45pm : Stories from the Heart 9.00pm : Close
(Award winning director, native storyteller and a lucid dreamer)
For over 15 years, Yahssir has been directing and producing short films, telemovies, television dramas and commercials. He knows it all - from pre-production to post-production. While screenplay and directing is his forte, he is able to handle the camera and edit as well.
Yahssir’s first short films won four awards in the Panasonic Digital Fiesta in 2010. He became known for creating stories that the audience are usually able to identify with; the stories from the heart. He won more awards and his work was recognised in Project PDA (MDA & OKTO), Pradhana Vizha, Asian Television Awards, and New York Festivals World’s Best TV & Films.
(Digital madhatter, influenza, and a cat lover )
Sarah has over thirteen years of experience of videography and production. Aside to TV broadcasting, she also has experience of working in tech startups and being in doujins and game making collectives. She mixes the various forms of media to tailor to what a client needs. Whether it is editing or producing, she sees a project to its completion such as National Heritage Board’s Peranakan Museum’s videos highlighting the various forms of Peranakan embroidery and beading or Malay Heritage Centre’s promo on their exhibitions.
She has won various awards in her social media endeavours such as being an ambassador for N.E.mation! in 2017.
(New media specialist, content developer and a creative technologist)
Danial has over thirteen years of industry experience. He began his profession as a filmmaker whose work was recognised in Berlin Asia Pacific Film Festival. Following that Danial worked as a producer, director and editor in the advertising and media industry, playing a part in award-winning regional television programs such as the premiering season of Asia's Next Top Model & Asia's Got Talent. He was nominated for Best Editing in the Asian Television Award 2016 for the series Inside the Storm: Lessons from the Boardroom.
He has a significant portfolio of producing branded content and commercials. His experience also includes working with clientele such as Far East Organisation, Jetstar, Credit Suisse, NBA Asia etc.